SEO · AI Search · Digital Products
Alex — SEO & AI Search Specialist
Founder of Wenet · Creator of WeFresh · Founder of WhiteOutZone
I help websites and brands become more visible — in traditional search engines and in AI-powered search — through technical SEO, structured content, and digital products built for how people actually search today.
About
I'm Alex — an SEO specialist and web developer with over 16 years of experience helping businesses get found, understood, and trusted online.
I founded Wenet, a digital agency that builds and optimizes websites for search engines and, increasingly, for AI-powered search systems. Alongside agency work, I create and invest in my own digital products — from WeFresh to WhiteOutZone — applying the same principles of visibility, structure, and clarity to the brands I own.
What I've built
The companies and products I'm behind, and exactly how I'm connected to each one.
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Founder
Wenet
Wenet is a digital agency focused on SEO, WordPress development, web design, and digital growth. We help businesses build faster, better-structured websites and grow their organic visibility.
wenet.website
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Creator
WeFresh
WeFresh is an SEO content audit and internal linking tool for WordPress. It helps SEO professionals and website owners find stale content, orphan pages, broken links, and opportunities to improve site architecture.
getwefresh.com
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Founder
WhiteOutZone
WhiteOutZone is an adventure travel brand focused on ski touring, freeride skiing, heli-skiing, and mountain adventures. We organize experiences for people looking to explore challenging mountain destinations.
whiteoutzone.com
Where I focus
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Technical SEO
Site architecture, crawlability, Core Web Vitals, and the technical foundations search engines rely on.
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SEO Strategy
Keyword research, content planning, and roadmaps built around real business goals.
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AI Search Optimization
Structuring content and data so AI-powered search and answer engines can understand and cite it.
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WordPress Development
Custom themes, plugins, and performance-focused builds on WordPress.
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Digital Product Development
Taking ideas from concept to shipped product — from WeFresh to internal tools.